A PROGRAM TO EXPLORE LEVERAGING AND MONETIZING YOUR EXPERIENCE IN A PRIVATE ONE-ON-ONE SESSION.
Phase One begins with an intensive instructional program designed to provide you with an awareness of and exposure to hospitality consulting. You’ll quickly realize what new skill sets you’ll need as a consultant to serve the industry you know. It is a total immersion in a series of sessions presented individually not in a classroom. It takes place in our office or at a mutually agreeable location. This session is designed to provide you with an awareness of and an exposure to hospitality consulting. It prepares you to actually launch your practice.
Phase One is divided into five informative sessions and if you elect can be followed up with an optional 3-6 months by your personal coach and mentor.
- Introduction To the Hotel Consulting Profession – The profession’s history and emerging trends. Today’s consulting has changed from the days of dominance by the large firms. What to expect and prepare for in your first year of operations. Consulting organizations and associations. What consulting is “not.” Who hires consultants – who does not. Why some well known hoteliers have failed in their transition to consulting. Common rookie mistakes. Are there opportunities for the “generalist”?
- The Start Up Phase. What it costs to start a practice. Estimating fees and operating expenses. Certifications and licenses required. The generalist. All about the office. Assistants, associates, associations, and partners. Is it a good idea to put your name on the firm? Insurance issues.
- Consulting Practice Management. How a practice gets traction and sets up for growth. Resources and affiliations. Contracts and Engagement letters. Down time. How to prepare the scope of work and deliverable. Types of fee structures. Retainers. Contracts, engagement letters, and proposals. Travel.
- Marketing Your Services. How to position yourself and get your experience used. Defining your competition. How consultants get hired. How to reach the decision makers. Defining your network. Social media and website? Publish or perish. Social media. Becoming a speaker or panelist at conferences. The generalist verses a niche.
- Client Relationships. Why some clients may not be right for you. Defining your scope of work and deliverables. Listen to understand rather than respond. Competency issues. Dealing with client’s difficult employees.
- The Life Style of a Consultant. A look into how your life style could change as you grow your practice.
Phase One was designed to shorten your start up period, anticipate common mistakes most consultants make in the early years, and save you time and money.
THIS PROGRAM IS THE EQUIVALENT OF ACTUALLY BEING IN THE PROFESSION FOR SIX MONTHS TO ONE YEAR. EXPERIENCE IS EXPENSIVE TO ACQUIRE WHICH IS WHY IT IS ALWAYS CHEAPER TO LEARN FROM THE MISTAKES OF OTHERS.